About me

I develop products and brands through strategic design and systems thinking – highly individual and built for impact.

Product design & UX | Brand & corporate design | Automation & AI

Since 2010: self-employed designer

I started my own design studio and have since designed brands, corporate design, editorial design and typography – for clients such as AXILON and Bluhm Systeme, in fields like engineering, textiles, education and culture. I see brand design as applied strategy.

Since 2015: founder and CEO of doors (doorlin)

With doors I founded a start-up and conceived, designed and marketed my own B2B collaboration platform – product, brand and marketing from one hand. Design as a whole system rather than a single artefact.

Since 2018: Lead Product Designer at Scopevisio

I am responsible for UX and the design system of the cloud ERP suite: user research, user journeys and information architecture, workflows, forms and dashboards – down to the token architecture that connects design and code.

Today: strategy, system, impact

I bring these experiences together: strategic design and systems thinking for products and brands. I work at the interface to development and use AI for the first, fast drafts – then I decide deliberately. My standard is individual solutions that last, and automation, including tailored AI helpers for SMEs.