AI-powered design · 15 years of experience · from strategy to delivery

AI brings speed. I bring the right answer.

I tickle out of AI what really fits your UX, your brand and your business solution – and carry it through until people actually use it.

Get in touch Selected work

Intro

I work intensively with AI to try out a great deal in a short time – variants, drafts, approaches.

But volume is not the goal. The goal is the one fitting, right solution for your UX, your brand, your corporate communication or your business software. That takes someone who knows what to coax out of the AI – and what not.

Experience

AI amplifies. Experience decides what.

Behind the speed stand 15 years of practice: as a founder, as Lead Product Designer for enterprise software, in agencies and for clients from technology, industry and culture. It is exactly this breadth that turns many AI variants into the one solution that holds.

15years

of professional experience in product, brand and communication

9years

of start-up experience as founder, product designer and marketing manager

8years

as Lead Product Designer for enterprise software

2009–2011
Agencies
Corporate design, campaigns and web design for clients from education, culture, the solar industry and media.
2010–2022
Freelance designer
UX, corporate design, logo and editorial design for technology, mechanical engineering, the textile industry and local companies.
since 2015
Founder & CEO, doorlin
Concept and design of a complex collaboration app including design system, prototyping, UX research, brand and marketing.
since 2018
Lead Product Designer, Scopevisio
Reconception and redesign of the entire ERP software including design system, user journey mappings and landing pages.

What experience has over AI

I know what to ask.
Anyone who knows business, users and technology from practice asks the AI the questions that lead to usable answers.
I recognise what will not hold.
From many variants I choose those that survive everyday use – and discard what merely looks good.
I know the consequences.
I know what a decision will trigger later in development, operations and adoption – and plan for it from the start.

How I work

Try fast. Decide safely.

Sharpen the question
I translate your business strategy into precise tasks – because the quality of the answer lives in the question.
Explore widely
AI produces in hours what used to take weeks: concepts, layouts, copy, prototypes.
Judge
With 15 years of experience I select, discard and combine. Taste and strategy decide, not chance.
Refine & test
The chosen direction is worked out and checked with real users until it holds.

Results

What comes out – and works.

Presentations

That convince instead of merely informing: a clear dramaturgy that sticks.

Dramaturgy
Pitch decks
Corporate communication

Brands

With attitude and system – recognisable from the logo to the e-mail signature.

Positioning
Corporate design
Tone of voice

Software environments

That people like to use: understandable, consistent and tailored to your processes.

UX/UI
Design systems
Workflows

End to end

From draft to final solution – and beyond.

Draft
First directions become visible – fast, and cheap to throw away.
Solution
What holds is worked out in detail, down to the last component.
Adoption
The solution is really used: onboarding, involving the people affected, feedback loops.
Growth
What people accept, grows – revenue, reach, efficiency.

The whole composition

Many small decisions. One blueprint.

I deliver not a single piece but the interplay: a multitude of small, tailored and interrelated design decisions – all derived from your core business strategy. Because everything comes from one hand and one logic, hand-over loops, translation losses and rework disappear – and with them a large part of the development effort.