Branding · Corporate design · Storytelling
Design is applied strategy.
I translate your strategy into a brand that people see, understand and remember – from the positioning idea to the finished appearance.
Intro
A brand is not decoration – it is a decision: what do you stand for, and what not?
With 15 years of experience as founder, designer and marketer (9 of them in start-ups) I connect strategic consulting with visual execution. The result is an appearance that does not only look good, but makes your business idea visible.
What I stand for
Strategy that stays in a slide deck changes nothing. I work until it can be seen, read and felt – in the logo as much as in the first sentence of your website.
If you cannot tell your strategy as a story, you have not finished thinking it through.
Services
From idea to identity.
- 01
Positioning & brand strategy
Core, audiences, tone and competitive field: we sharpen what makes you different – before a single logo is drawn.
- 02
Corporate design
Logo, colour, typography, grid, imagery and guidelines – a system that works on a business card as well as in a product.
- 03
Storytelling & editorial design
Messages, narratives and their form: brochures, exhibitions, publications and websites that tell one story consistently.
- 04
Strategy workshops & visuals
I turn strategic thinking into pitch decks, roadmaps and presentations that convince decision-makers.
Approach
Four steps – one thread.
Understand
Business, market, people. Listening comes before drawing.
Sharpen
A clear position and a story that can be told in one sentence.
Design
Identity, language and imagery – as a system, not as a collection.
Anchor
Guidelines and templates so the brand stays consistent without me.
Selected work
Brands I have shaped.
Axilon
A corporate design that turns a company's positioning into a coherent, recognisable appearance.
View project →
Bio Innovation Park
Identity for a location and a community – clear, scientific, approachable.
View project →
Junge Philharmonie Trier
A brand that has to carry emotion: corporate design for a young orchestra.
View project →
Thomas Kling
Storytelling in space and print: editorial design for an exhibition at the University of Bonn.
View project →Let's talk about your brand.
Whether it is a new start or a rethink: tell me where you want to go – I will help you find the way and make it visible.
mail@johannes-klein.info 0174 5823434